Building a global marketplace leader: Hogan Lovells advises Razor on merger with Infinite Commerce

The newly merged entity with headquarters in Berlin and Boston, will operate under the Razor brand, combining industry-leading scale and a fully integrated technology platform that enables the company to further automate its e-commerce operations.

Founded in Berlin in 2020, Razor is a leading consumer goods company focused on acquiring and scaling profitable e-commerce brands. Infinite Commerce is a leading developer and seller of consumer goods on the world’s largest e-commerce marketplaces. The merger creates a leading global aggregator for online marketplace retailers.

Hogan Lovells advised Razor comprehensively on all legal aspects of the transaction. The cross-office team led by partner Dr. Torsten Rosenboom offers extensive international expertise and regularly advises clients on cross-border M&A transactions.

Hogan Lovells team for Razor Group GmbH

Dr. Torsten Rosenboom (Partner, Frankfurt), Todd Schwartz (Partner, Silicon Valley), Julian Tristram (Senior Associate, Hamburg), Asena Karaca (Research Assistant, Frankfurt) (all Corporate M&A);

Dr. Heiko Tschauner (Partner), Dr. Franz Hackl (Senior Associate), Niklas Brüggert (Associate) (all Restructuring & Special Situations, Munich);

Dr. Heiko Gemmel (Partner, Tax, Dusseldorf);

Matthew Madden (Partner, Litigation, Washington D.C.).

Jan Dettbarn (RTgroup)

Moritz Schumacher (WED+)