Designs - Legal services - Hogan Lovells

Designs

Strategic design protection that ensures your products stand the test of time.

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A successful design can drive commercial success. The materials used – along with packaging, labelling, and advertising – all play a role in elevating a product from everyday to iconic. Copycats will want to profit from your success story.

To defend products effectively, you need a strategic approach. That means selecting the right jurisdiction for registering designs and taking swift action against manufacturers and distributors of unlawful look-alikes and counterfeit products.

We advise design owners on global portfolio management, handling registrations at national and international levels, and implementing effective customs-seizure programs. Our experience spans sectors including cosmetics, clothing and footwear, toys, furniture, automotive, and electronics. We help ensure your iconic products stand the test of time.

Our capabilities at a glance

Representative experience

Yum! Brands on multiple European trademark and design matters, including the major acquisition of a third party restaurant chain, trade mark infringement litigation, pan-European clearance and all EU trade mark prosecution.
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The ESG Academy

To help our clients navigate the complex and rapidly-evolving world of climate, sustainability, and ESG issues, we’ve created the Hogan Lovells ESG Academy, a video and podcast series that quickly and concisely breaks down key issues behind critical ESG topics that impact every organization.

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